Free for DTC Brands

Get a free
GTM audit.

A 30-minute call. A complete diagnosticof your ecommerce business, pulled live via API from every tool you're on. One consolidated report. Ten sections. A ranked action list you can ship this week. You keep it regardless.

Want to run it yourself instead? The downloadable playbook runs the same diagnostic end-to-end inside Claude Code. Twenty to forty minutes. No call required.

Tell us about your brand

Takes 30 seconds. We'll show you the booking calendar right after.

What you'll get, in short

  • Executive summary + cross-cutting themes (3-5 synthesis insights across sections)
  • Key findings + top 5 action items at the top for 90-second skim
  • Audience one-pager built from 15 verbatim customer quotes
  • Founder vision capture (positioning, biggest-lever belief, constraints)
  • Competitor teardown: 3-5 brands with keywords, ads, whitespace map
  • SEO opportunity map (technical, keyword, content, backlink, patterns)
  • AEO presence audit across ChatGPT, Claude, Perplexity, AI Overviews
  • Paid ad recommendations + 3-5 starter campaigns with briefs
  • Email, CRO, and analytics diagnostics (where access is granted)
  • Prioritised action list + conclusion with next steps
  • Delivered as one Word doc + markdown source in your repo

30 minutes. No pitch. You keep the full report.

The Audit, in Detail

Ten sections. One consolidated report.

The same diagnostic we run on day one of every paid engagement. A traditional agency charges £3,000 to £10,000 for a fraction of this and takes 2 to 4 weeks. We ship it free for brands that fit, in under a day.

01 Audience

Pulled from: Reddit · Quora · Hacker News · X · YouTube · niche forums

  • 15 verbatim customer quotes mined from the last 12 to 24 months of public conversation
  • Avatar, core tension, recurring language, top objections, positioning angle
  • Three headline options using the audience's exact phrases
  • Belief shift the buyer needs to make before purchasing
  • Every claim traces to a quote in the appendix. No speculation.

02 Vision

Pulled from: Founder interview · CLAUDE.md

  • Twelve-month revenue goal and the single lever the founder believes will unlock it
  • Positioning hypothesis and product-origin story, transcribed verbatim where distinctive
  • Known constraints (capital, team, supply, regulation) that shape the playbook
  • Every channel and experiment tried so far, and what happened
  • The founder's belief, cross-checked against the data in Section 10

03 Competitor Audit

Pulled from: Ahrefs · DataForSEO · Serper · Meta Ad Library · Screaming Frog

  • Full teardown of 3 to 5 competitors, each with six subsections
  • Top 100 ranking keywords and content gap vs your domain
  • 30-day Meta Ad Library scan with ad-rotation and winning-ad detection
  • Paid Google SERP intel on the top 20 commercial queries
  • Whitespace map: what none of them are doing that you could own
  • Attribute-combination gap analysis (e.g. colour × metal × stone-size) for catalogue brands

04 SEO

Pulled from: Search Console · DataForSEO · Ahrefs · Screaming Frog · PageSpeed

  • Full site crawl: meta tags, schema, robots.txt, sitemap, broken links, E-E-A-T signals
  • Core Web Vitals per template with mobile-only breakdown
  • Top 100 ranked keywords with 90-day trend, lost keywords, cannibalisation
  • Content gap vs top 3 category competitors
  • Backlink profile and unlinked brand-mention reclaim opportunities
  • Opportunity patterns: striking-distance queries, low-CTR pages, brand defence gaps

05 AEO (answer-engine optimisation)

Pulled from: ChatGPT · Claude · Perplexity · Google AI Overview

  • 10 to 20 commercial queries tested across all four answer engines
  • Extractability checklist per priority page (definitions, answer blocks, schema, attribution)
  • Visibility-boost checklist from the Princeton GEO research paper, applied to the content backlog
  • Whitespace: queries where competitors are cited but you are not
  • AI-bot robots.txt allow-list check (GPTBot, PerplexityBot, ClaudeBot, Google-Extended)

06 Paid Ad Recommendations

Pulled from: Meta Ads · Google Ads · Meta Ad Library · Google Merchant Center

  • Account structure map: campaigns, ad sets, audiences, creatives
  • CTR, CPC, ROAS, frequency, Quality Score by campaign
  • Creative fatigue scoring (Warning / Fatigued / Dead) on every active ad
  • Competitor creative intelligence: hooks, angles, formats, offers, rotation cadence
  • Google Merchant Center feed health (approvals, disapprovals, dark periods)
  • Three to five starter campaigns with objective, audience, budget, and creative brief

07 Email, Lifecycle & CRM

Pulled from: Klaviyo · Brevo · Shopify · SMS platform

  • Flow coverage audit: welcome, abandoned cart, browse, post-purchase, win-back
  • Revenue per flow, open rate, click rate, unsub rate
  • Segmentation depth beyond 'all subscribers'
  • Deliverability health: bounce rate, spam complaints, domain reputation
  • SMS layer check where applicable
  • CRM hygiene: duplicates, missing attributes, mis-tagged records

08 Conversion Optimisation

Pulled from: Microsoft Clarity · GA4 · Shopify

  • Session recording review of top friction on PDP and checkout
  • Rage-click and dead-click heatmaps per template
  • Funnel dropoff versus DTC benchmarks (PDP→ATC, ATC→Checkout, Checkout→Payment, Payment→Order)
  • Mobile-vs-desktop conversion gap by template
  • Trust-signal audit on the live site (reviews, returns, shipping, payment, guarantees)
  • Heuristic PDP and checkout review against the 7-point CRO checklist

09 Analytics & Tracking

Pulled from: GA4 · Google Tag Manager · Meta Pixel · Search Console · Shopify

  • Event coverage: add-to-cart, checkout-start, purchase, custom events
  • Conversion-tracking integrity: GA4 vs Shopify vs Meta vs ad platforms
  • UTM hygiene: missing tags, inconsistent naming, lost attribution
  • Cross-device and cross-session stitching
  • Attribution model review: last-click vs data-driven vs marketing-mix-modelling-lite
  • Dashboard readiness: what is reportable today, what needs fixing

10 Prioritised Action Items

Pulled from: ICE scoring · Theory of Constraints · synthesis pass

  • The single biggest lever holding revenue back right now, named at the top with evidence
  • Every finding scored on Impact × Confidence × Effort, ranked highest first
  • Top 5 to ship this week. Next 10 queued. Backlog behind them.
  • Each item is a workstream with sub-tasks, ready for your actions.md
  • Merges straight into your project's actions.md if you use the weekly review playbook

What lands in your inbox

One consolidated report as a Word doc (shareable with your team) plus the markdown source in your GitHub repo (version-controlled for the weekly review cycle). Front-loaded for skim-readers, deep for operators.

Cross-cutting themes
Three to five insights that span multiple sections. The narrative your business reveals when the whole report is read end-to-end. Produced by a dedicated synthesis pass. This is the strategic pattern a section-by-section audit misses.
The biggest lever
The single biggest thing holding revenue back right now. One sentence, three to five bullets of evidence tagged public-data or your-data, the counter-move, and quantified revenue impact with assumptions stated.
Top 5 actions for this week
Every finding scored on Impact × Confidence × Effort and ranked. Top 5 pulled to the front with a "why this first" tied back to the cross-cutting themes. Next 10 queued. Backlog behind them.

Free for founder-led ecommerce brands selling premium or luxury products, with a focus on the US market. The qualification form above takes 30 seconds. Prefer to run it yourself? The downloadable playbook is free too.