35 AI-native playbooks,
across 11 functions.

Campaign structure, bidding strategy, audience targeting, and optimisation decision trees for Meta and Google.

Generate 50+ Meta and Google ad variations. Headlines, descriptions, primary text. Test at scale.

Create hundreds of SEO-optimised pages from templates and data. Location pages, comparison pages, directory pages.

Add structured data for products, articles, FAQs, breadcrumbs, and organisation. Get rich results in Google.

Plan page hierarchy, URL structure, navigation, internal linking, and information architecture.

Create comparison and alternative pages that rank for every '[Competitor] vs' and '[Competitor] alternative' query.

Optimise content to be cited by ChatGPT, Perplexity, and Google AI Overviews. Answer engine optimisation.

Plan topic clusters, editorial calendar, content scoring framework, and publishing cadence.

Content creation, scheduling, format selection, and engagement optimisation across LinkedIn, Instagram, TikTok, and X.

Write marketing copy for homepages, landing pages, product pages, and feature pages that converts.

Review and improve existing marketing copy. Tighten messaging, fix tone issues, sharpen CTAs.

Write SEO-optimised blog posts that rank. Research, outline, draft, edit, and publish workflow.

Audit any page for conversion. 7-dimension analysis covering value prop, headlines, CTAs, trust signals, and friction.

Audit and optimise product descriptions, images, meta tags, structured data, and conversion elements.

Design experiments with proper hypotheses, sample sizes, statistical significance, and measurement.

Optimise first-run experience, activation milestones, empty states, and time-to-value for new users.

Optimise lead capture, contact, and demo request forms. Field count, layout, validation, and completion rates.

Design high-converting popups, slide-ins, and banners. Trigger timing, copy, and offer strategy.

Reduce signup friction, optimise registration forms, and increase trial activation rates.

Design in-app upgrade screens, feature gates, and upsell moments that convert free to paid.

Build welcome sequences, abandoned cart flows, post-purchase nurture, and re-engagement campaigns.

Write outreach sequences that get replies. Subject lines, personalisation, follow-up cadence, and A/B testing.

Design referral incentives, program mechanics, tracking systems, and automated reward fulfilment.

Build cancellation flows, save offers, dunning sequences, and win-back campaigns that retain customers.

Lead scoring, pipeline stages, marketing-to-sales handoff, CRM automation, and data hygiene.

Set up GA4, conversion tracking, custom dashboards, UTM parameters, and automated daily reporting.

Define your ideal customer, positioning, messaging, and competitive landscape before you spend on marketing.

6-week launch playbook covering every channel, asset, and milestone for a new product launch.

Find the right price point, package structure, and monetisation model using data-driven frameworks.

47 growth tactics for DTC brands ranked by effort and impact. Channel-specific ideas and frameworks.

Apply cognitive biases, mental models, and behavioral science to your product pages and campaigns.

Build free tools that generate leads and earn backlinks. Engineering as marketing for DTC brands.

One-pagers, pitch decks, objection handling docs, demo scripts, and proposal templates.